Google Ads is a great source of new leads and sales for businesses, but it can also be a complicated system that takes a great deal of effort to build success with.

If you optimize your Google Ads campaign incorrectly then you won’t see a return, making it easy to write off the platform as a waste of your time and money.

Some of the most common mistakes I see include:

• Using broad match keywords
• Not adding negative keywords
• Not sending your traffic to dedicated landing pages

When you set up a campaign, you should always remember that people who are searching on Google for a product or a service are pretty low in the decision making funnel.

They have already decided that they need the product/service, now they are actively searching for someone to provide it to them.

If you think a keyword will bring you new leads or sales you can test it in your campaigns. If it doesn’t bring new leads or sales, you can further improve the campaign by modifying the bids by device or by location. The answers are all in the numbers!

Below are 50 Google Ads optimization tips you can implement today to improve campaign performance from the get-go.