How to Setup YouTube 6 Seconds Bumper Ads

Posted by SAMEER KASMA | September 9, 2021 | Google Adwords

What are YouTube bumper ads?

YouTube’s bumper ad is a six-second, unskippable video ad that plays before a YouTube video. It is one of YouTube’s six different advertising formats. Due to their short length, bumper ads are best for creating brand awareness and reach.

How much do bumper ads cost?

Much like other YouTube and Google advertising types, bumper ads operate within a bidding pricing model. In this case, however, only cost-per-impression (CPM) pricing is available, so you will be charged per 1,000 impressions.

Ad Specs & Details

Video Length: 6 seconds
Device availability: Shown on both mobile and desktop devices
Delivery: Bumper ads are presented prior to a YouTube video. Any file type accepted by YouTube is acceptable.

How to set up bumper ads

Steps to set up bumper ads

Step 1: Since bumper ads run on YouTube, you will need a Google Ads account. Once you are logged in, navigate to the Campaigns page, and click the blue “+” button

Step 2: Then, click “New Campaign:"

Step 3: Choose the “Video” campaign type

Step 4: Select the “Brand awareness and reach” goal

Step 5: Then, select “Standard awareness - Drive reach, impressions, and views:”

Step 6: Now select your campaign name, set a daily budget, select start and end dates, the networks where you'd like to show your ads, and target specific languages and locations:

Step 7:Select bidding strategy as Maximum CPM. Name your ad group and set your maximum CPM bid

Step 8: Now you can customize your targeting with options for demographics, audiences, keywords, topics, and placements:

Step 9: Once you’ve entered in your video’s URL, you can now choose the “Bumper ad” video ad format:

At this point, you should also enter in your ad’s final URL, display URL, and customize URL options (this area is optional and allows you to add information for tracking and custom parameters).

Step 10: Finally, you can name your ad and choose whether you want to auto-generate the video ad’s companion banner or upload your own custom image:

Once you’re satisfied with all of your settings, click “Save and Continue” to publish your ad campaign.

Examples of YouTube Bumper Ads

Samsung Galaxy S8

Mercedes-Benz’s 0-1008

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