SAMEER KASMA

E-commerce & Digital Marketing Leader

15 + Years of Experience
30 + Online Store Launched

Sameer

ABOUT ME

My Story, MyVision

I’m Sameer Kasma, an e-commerce and digital marketing leader with over 15 years of experience driving online growth for leading brands across perfume, beauty, healthcare, pharmacy, lifestyle, and fashion industries throughout MENA, Europe, and Asia.

I’ve built and managed multi-country Shopify ecosystems spanning the UAE, KSA, Bahrain, Oman, Qatar, India, Pakistan, Europe, the UK, and the US — integrating localized stores, currencies, analytics, and automation to deliver seamless global shopping experiences.

My approach blends data-driven strategy, creative storytelling, and operational excellence to design e-commerce journeys that don’t just perform — they connect, inspire, and scale.

About Me

what i do

my Expertise

Online Store Setup

E-commerce Strategy & Development

I plan, build, and optimize Shopify stores with strategies, UX, and performance setups that enhance engagement, boost conversions, and ensure sustainable growth.

Ad Campaigns

Digital Marketing & Strategy

I lead marketing across Google, Meta, TikTok, and Snapchat etc combining insights, creative testing, and data analytics to deliver consistent ROI and measurable growth.

Organic Traffic

SEO, AI & Content Optimization

I develop integrated SEO strategies - covering AI-driven optimisation, app store SEO, and content performance - to improve visibility, attract qualified traffic, and build long-term brand authority.

Data Intelligence

Analytics & Marketing Automation

I manage analytics and automation frameworks using GA4, GTM, Looker Studio, Klaviyo, and Zoho - integrating AI-driven insights to enhance marketing performance and efficiency.

Omni-Channel Commerce

Marketplace Growth & Expansion

I direct marketplace and Q-commerce strategies across Amazon, Noon, Talabat, Instagram, and TikTok Shop — optimizing listings, pricing, and campaigns to enhance visibility and accelerate sales growth.

Digital Storytelling

Brand Design Strategy & Direction

I support brand design and creative direction, aligning visual identity, UI/UX, and content systems to build cohesive digital experiences that enhance engagement and customer loyalty.

Digital Fulfillment

E-commerce Operations Management

I oversee end-to-end e-commerce setup and infrastructure — including catalog systems, inventory sync, payment gateways, and logistics integrations for seamless performance.