SAMEER KASMA

E-commerce & Digital Marketing Leader

15 + Years of Experience
30 + Online Store Launched

Sameer

ABOUT ME

My Story, MyVision

I’m Sameer Kasma, an E-commerce and Digital Marketing leader with 15 years of experience building, scaling, and optimizing multi-country digital commerce ecosystems. Over the years, I’ve led end-to-end e-commerce operations across the Middle East, Europe, Asia, and North America – driving sustainable growth through strategy, performance marketing, technology, and data.

My expertise spans Shopify ecosystem management, Digital Marketing (Google, Meta, Email etc), Marketplaces and cross -border expansion. I specialize in turning complex business goals into scalable digital solutions-launching high-impact online stores, integrating payment and logistics partners, and building measurement frameworks that translate data into decisions.

I believe successful digital commerce is where strategy meets execution. I don’t just plan growth – I build systems, lead teams, and continuously optimize to deliver measurable results, long-term value, and exceptional customer experiences.

About Me

what i do

my Expertise

Online Store Setup

E-commerce Strategy & Development

I plan, build, and optimize Shopify stores with strategies, UX, and performance setups that enhance engagement, boost conversions, and ensure sustainable growth.

Ad Campaigns

Digital Marketing & Strategy

I lead marketing across Google, Meta, TikTok, and Snapchat etc combining insights, creative testing, and data analytics to deliver consistent ROI and measurable growth.

Organic Traffic

SEO, AI & Content Optimization

I develop integrated SEO strategies - covering AI-driven optimisation, app store SEO, and content performance - to improve visibility, attract qualified traffic, and build long-term brand authority.

Data Intelligence

Analytics & Marketing Automation

I manage analytics and automation frameworks using GA4, GTM, Looker Studio, Klaviyo, and Zoho - integrating AI-driven insights to enhance marketing performance and efficiency.

Omni-Channel Commerce

Marketplace Growth & Expansion

I direct marketplace and Q-commerce strategies across Amazon, Noon, Talabat, Instagram, and TikTok Shop — optimizing listings, pricing, and campaigns to enhance visibility and accelerate sales growth.

Digital Storytelling

Brand Design Strategy & Direction

I support brand design and creative direction, aligning visual identity, UI/UX, and content systems to build cohesive digital experiences that enhance engagement and customer loyalty.

Digital Fulfillment

E-commerce Operations Management

I oversee end-to-end e-commerce setup and infrastructure — including catalog systems, inventory sync, payment gateways, and logistics integrations for seamless performance.